Digital marketing has evolved far beyond simple click-to-sale models. Today’s consumers interact with brands across multiple channels, including social media, search ads, email, and influencer content. Understanding how each touchpoint contributes to conversions has become critical, and this is where attribution modeling comes into play. At Trillion, we’ve seen how attribution modeling has transformed marketing …
Learn how to optimize CPC and CPA campaigns for maximum ROI with Trillion’s data-driven advertising strategies.
Marketing has always been about results, but the early 2010s marked a turning point. Brands began shifting from broad, impression-focused campaigns to strategies where every dollar spent had to demonstrate tangible value. This period, when the obsession with ROI (return on investment) truly took hold, changed the way marketers plan, execute, and measure campaigns. At …
The digital advertising landscape has undergone a dramatic transformation over the past decade, and much of it can be traced back to the early battles over data. Google and Facebook, two of the largest platforms in the world, not only drove unprecedented growth in online advertising but also reshaped the conversation around transparency and accountability. …
Digital marketing has come a long way, and much of that evolution owes itself to a quiet revolution happening behind the scenes: tracking technology. From humble beginnings with cookies and pixels to the sophisticated analytics platforms of today, tracking tools have transformed how brands understand audiences, optimize campaigns, and drive measurable results. At Trillion, we’ve …
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With tears in his eye, after a fierce year long battle with colon cancer, Ren Warmuz, Trellian Founder and CEO, passed away just after 2pm 27th October 2013, age 45, surrounded by family and still fighting to the end. The sheer pain endured throughout would have crippled most, but not Ren. Documenting his epic battle every …
Affiliate marketing has grown from a niche online strategy into a global performance powerhouse, and a big part of that growth stems from the rise of affiliate networks. These networks created structured marketplaces where brands, publishers, and influencers could connect, collaborate, and optimize campaigns at scale. At Trillion, we’ve seen how the expansion of affiliate …
Affiliate marketing has come a long way since its early days of banners and referral links. What started as a simple, transaction-focused channel has evolved into a sophisticated ecosystem driven by content, trust, and authentic partnerships. This next phase — often called Affiliate Marketing 2.0 — owes much of its growth to early influencers who …
Digital marketing has evolved dramatically, but one metric has consistently stood out as a cornerstone of advertising success: cost-per-click (CPC). From its early days as a simple way to measure engagement to becoming the primary benchmark for ROI, CPC has reshaped how brands invest, optimize, and measure their online campaigns. At Trillion, we’ve seen firsthand …
