Affiliate marketing has evolved into a significant component of the digital economy, with influencers and content creators driving substantial e-commerce revenue. According to Business Insider, in 2024, affiliate marketers contributed to 20% of Cyber Monday’s e-commerce revenue in the U.S., a 7% increase from the previous year. Transparency in affiliate marketing involves openly disclosing an …
Voice search is impacting CPC strategy, driving advertisers to optimize for conversational queries and local, high-intent traffic.
Click fraud has become a significant concern for advertisers and marketers. Fake clicks—generated by bots, automated scripts, or malicious actors are creating havoc in campaign data, wasting advertising budgets, and making it difficult to measure real performance. As digital advertising continues to grow in scale, brands and networks increasingly rely on fraud detection technology to …
