The last few years have felt like a reckoning for marketing teams. When budgets tighten and CFOs demand accountability, the bright, fuzzy world of brand advertising begins to look expensive and slow. In response, many advertisers are reallocating parts of their media mix, shifting dollars away from broad brand plays and into performance-led channels, such …
Affiliate marketing has evolved into a significant component of the digital economy, with influencers and content creators driving substantial e-commerce revenue. According to Business Insider, in 2024, affiliate marketers contributed to 20% of Cyber Monday’s e-commerce revenue in the U.S., a 7% increase from the previous year. Transparency in affiliate marketing involves openly disclosing an …
We are delighted to announce that Trellian has, after so many years, rebranded to Trillion. The name that we always wanted but were unable to secure the Trillion.com domain at the time. Why Trillion? Our new name represents our belief in the unlimited potential of our existing and upcoming product offerings. As part of this exciting evolution, …
Digital marketing is entering a new era where data-driven strategies are no longer limited to reporting past performance, but are beginning to forecast future outcomes. Predictive analytics and machine learning tools are enabling marketers to anticipate customer behaviour, optimise campaigns proactively, and make smarter decisions, driving measurable results. Instead of relying solely on historical data, …
Marketers responded to 2017 data privacy concerns with transparency, consent, and ethical strategies to build consumer trust.
In today’s fast-moving digital advertising environment, marketers are under constant pressure to deliver better results without increasing budgets. Cost-per-acquisition (CPA) models have long helped advertisers track how much they spend to acquire a customer. Still, traditional approaches often rely on static assumptions, broad targeting, and manual optimisation. As competition grows and consumer behaviour evolves, these …
The digital advertising landscape has transformed dramatically over the last decade. One of the most noticeable trends has been CPC (cost-per-click) inflation, where the cost of clicks has steadily increased across industries. As more brands compete for the same audiences, advertisers are paying a premium to capture attention — and understanding why is key to …
Affiliate marketing now spans blogs, influencers, and video creators, offering brands wider reach and more engaging content.
Discover how programmatic buying and automated bidding transform digital ads, boosting targeting, efficiency, and ROI.
Learn how mobile-first campaigns help brands engage users, improve conversions, and maximize ROI in a mobile-driven world.
