Mobile’s Moment: How Smartphones Transformed CPC and Conversion Tracking The rise of smartphones has reshaped every aspect of digital marketing, ushering in a mobile-first world that has forever changed how brands measure performance. From cost-per-click (CPC) campaigns to conversion tracking, mobile devices have become central to understanding user behavior and driving ROI. At Trillion, we’ve …
In the early days of digital marketing, measuring success was straightforward; if someone clicked or converted, the campaign was a win. However, as digital ecosystems have become increasingly complex, so too has the science of measuring success. Today’s marketers rely on predictive analytics marketing and data modeling to anticipate behavior, not just record it. At …
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