The last few years have felt like a reckoning for marketing teams. When budgets tighten and CFOs demand accountability, the bright, fuzzy world of brand advertising begins to look expensive and slow. In response, many advertisers are reallocating parts of their media mix, shifting dollars away from broad brand plays and into performance-led channels, such …
Affiliate marketing has evolved into a significant component of the digital economy, with influencers and content creators driving substantial e-commerce revenue. According to Business Insider, in 2024, affiliate marketers contributed to 20% of Cyber Monday’s e-commerce revenue in the U.S., a 7% increase from the previous year. Transparency in affiliate marketing involves openly disclosing an …
Voice search is impacting CPC strategy, driving advertisers to optimize for conversational queries and local, high-intent traffic.
Omnichannel attribution helped marketers integrate online and offline data for a clear picture of customer journeys.
Click fraud has become a significant concern for advertisers and marketers. Fake clicks—generated by bots, automated scripts, or malicious actors are creating havoc in campaign data, wasting advertising budgets, and making it difficult to measure real performance. As digital advertising continues to grow in scale, brands and networks increasingly rely on fraud detection technology to …
Digital marketing is entering a new era where data-driven strategies are no longer limited to reporting past performance, but are beginning to forecast future outcomes. Predictive analytics and machine learning tools are enabling marketers to anticipate customer behaviour, optimise campaigns proactively, and make smarter decisions, driving measurable results. Instead of relying solely on historical data, …
Privacy in 2017 changed how affiliates and advertisers track performance, pushing for transparency, consent, and ethical data use.
Marketers responded to 2017 data privacy concerns with transparency, consent, and ethical strategies to build consumer trust.
Discover how influencer affiliate partnerships use trust and targeted content to turn social media into a powerful conversion engine.
In today’s fast-moving digital advertising environment, marketers are under constant pressure to deliver better results without increasing budgets. Cost-per-acquisition (CPA) models have long helped advertisers track how much they spend to acquire a customer. Still, traditional approaches often rely on static assumptions, broad targeting, and manual optimisation. As competition grows and consumer behaviour evolves, these …
