Click fraud has become a significant concern for advertisers and marketers. Fake clicks—generated by bots, automated scripts, or malicious actors are creating havoc in campaign data, wasting advertising budgets, and making it difficult to measure real performance. As digital advertising continues to grow in scale, brands and networks increasingly rely on fraud detection technology to …
Privacy in 2017 changed how affiliates and advertisers track performance, pushing for transparency, consent, and ethical data use.
Affiliate marketing now spans blogs, influencers, and video creators, offering brands wider reach and more engaging content.
Learn how early affiliate marketing regulations built trust, transparency, and strong, high-performing brand partnerships.
Marketing has always been about results, but the early 2010s marked a turning point. Brands began shifting from broad, impression-focused campaigns to strategies where every dollar spent had to demonstrate tangible value. This period, when the obsession with ROI (return on investment) truly took hold, changed the way marketers plan, execute, and measure campaigns. At …
The digital advertising landscape has undergone a dramatic transformation over the past decade, and much of it can be traced back to the early battles over data. Google and Facebook, two of the largest platforms in the world, not only drove unprecedented growth in online advertising but also reshaped the conversation around transparency and accountability. …
Affiliate marketing has come a long way since its early days of banners and referral links. What started as a simple, transaction-focused channel has evolved into a sophisticated ecosystem driven by content, trust, and authentic partnerships. This next phase — often called Affiliate Marketing 2.0 — owes much of its growth to early influencers who …
