Exclusive to Amazon Prime Members, Amazon Prime Day is the highlight for shoppers and consumers seeking outstanding deals on a wide range of products. Commencing on July 8 and running until July 11, this year’s sale extravaganza in the U.S. is celebrating its tenth birthday across four days, which is twice the usual duration. 

With thousands of products up for grabs, this is an exciting time for consumers and affiliate marketers to maximize mid-year commissions and capitalize on new and untapped online revenue potential.

Affiliate Opportunities

Whereas Influencer marketing primarily focuses on enhancing brand awareness, Affiliate Marketing takes on the grittier task of generating revenue through conversions. Affiliates typically earn revenue from a commission-based program by earning a percentage of sales generated through their unique affiliate links or codes, which is why Amazon Prime Day should be a non-negotiable opt-in opportunity to drive sales results.

Prime Day 2024 Statistics

Last year’s sales statistics reported that the most popular categories for Prime members were household essentials, including cleaning products, pantry staples, and health and personal care products, such as diapers. Electronics and kids’ toys also came out on top with speculation that savvy shoppers were getting in early for Christmas.

According to Digital 360 and other data sources, Amazon Prime Day 2024 in the USA resulted in record-breaking sales in excess of $14.2 billion, an increase of 11% compared to Prime Day results in 2023. With over 300 million items sold, the average spend per customer was approximately US$60. Small businesses and third-party sellers, who Amazon does not employ but instead use its platform to reach customers, were also said to have experienced significant success.

2025 Expectations

This year, we anticipate a significant increase in Prime Membership sign-ups. Signing up for a subscription costs just $14.99 per month or $139 annually and comes with many perks, which consumers consider a small price to pay compared to the savings they will make from multiple red-hot deals.

Audible trials are also expected to boom, with the online powerhouse already offering free access to hundreds of publications (retail valued at $29.99) and instant access via Audible Audiobooks and Kindle Unlimited memberships.

Gift cards and deal promo sales will also likely be boosted, not only with Amazon gift cards on offer, but also with brand-specific credit cards, ‘special occasion’ debit cards and specific promotional debit cards. 

Don’t delay, capitalize on Amazon Prime’s potential today! Amplify Amazon’s offers with Trillion – contact your Account Manager.