is Australia’s favourite destination for women and has been operating since 1999. is an online resource written for women by women, catering to the needs of professional girls 12-38 and has constantly rated amongst the top Australian web sites specifically developed for women. We share secrets of beauty, health, entertainment and the pleasures in life.

You will find articles on a variety of subjects including health & wellbeing, love & relationships, pregnancy, parenting, fashion & beauty, entertainment, celebrity interviews, music, dvd releases, recipes, food & travel, lifestyle, horoscopes, and of course shopping.